Growing. Together.

Sales & Marketing

Field Guide

“Outside In” Perspective: Playbook for Scaling Usage-Based Revenue Businesses

OpenView's Playbook on scaling a usage-based revenue business.

Pricing

Case Studies

Case Study: VHT Usage Pricing Transformation

Add-Ons

Artifacts

Win the Deal – Recommended Resource, Dale Carnegie’s “How to Win Friends & Influence People”

A brief introduction and pitch on the recommended additional "Win the Deal" resource: "How to Win Friends & Influence People" by Dale Carnegie.

First90

Artifacts

Company/People/Subject Matter Expert Directory

This spreadsheet lists out all of Alpine's portfolio companies (and their respective products/what they do), all leaders across the portfolio, and a list of subject matter experts across various Playbook levers. Use it to make connections across our portfolio.

PeopleFirst Leadership

Artifacts

PeopleFirst Leadership Program Overview

Product Market Expansion

Artifacts

Product Requirements Document (PRD) Template

Template for creation of a Product Requirements Document (PRD). PRDs should follow the creation of a Market Requirements Document. PRDs focus to the "how" -- outlining the capabilities and features of the product outlined in the MRD, whereas the MRD focuses on identification of the market opportunity and problem faced by various personas.

Customer Success

Artifacts

Scorecard – Low Touch Customer Success Manager, Cleo

A sample Low Touch Customer Success Manager (CSM) scorecard from Cleo.