Featured Content
Sales & Marketing
Evergreen’s Guide to Organic Growth
Evergreen Services Group's guide to organic growth
Pricing
Field GuideHow to Communicate a Price Increase
How to communicate your next price increase so that you can retain vs. spook your customers.
First90
ArtifactsCompany/People/Subject Matter Expert Directory
This spreadsheet lists out all of Alpine's portfolio companies (and their respective products/what they do), all leaders across the portfolio, and a list of subject matter experts across various Playbook levers. Use it to make connections across our portfolio.
PeopleFirst Leadership
ArtifactsScorecard – VP of Finance Evergreen Services Group
Scorecard for VP of Finance at Evergreen Services Group
Product Market Expansion
ArtifactsProduct Requirements Document (PRD) Template
Template for creation of a Product Requirements Document (PRD). PRDs should follow the creation of a Market Requirements Document. PRDs focus to the "how" -- outlining the capabilities and features of the product outlined in the MRD, whereas the MRD focuses on identification of the market opportunity and problem faced by various personas.
Customer Success
Field GuideMapping the Customer Experience
Graham Weaver's 2019 Growth Summit workshop on how to map the customer experience.