Featured Content
Sales & Marketing
Field GuideASG Labs Guide to SEO Ranking
A step by step guide to optimizing your company's SEO ranking.
Pricing
Case StudiesCase Study: Go-To-Market Strategy @ Comlinkdata
Case study on go-to-market strategy at Comlinkdata (CIT<>Playbook collaboration).
Add-Ons
ArtifactsWin the Deal – Recommended Resource, Dale Carnegie’s “How to Win Friends & Influence People”
A brief introduction and pitch on the recommended additional "Win the Deal" resource: "How to Win Friends & Influence People" by Dale Carnegie.
First90
ArtifactsCompany/People/Subject Matter Expert Directory
This spreadsheet lists out all of Alpine's portfolio companies (and their respective products/what they do), all leaders across the portfolio, and a list of subject matter experts across various Playbook levers. Use it to make connections across our portfolio.
PeopleFirst Leadership
Field GuidePeer Consulting / Peer Coaching Exercise
Instructions for leading a peer coaching / peer consulting (also known as "board of advisors") activity with your team. This exercise helps your team members gain outside ideas on a challenge/problem they are facing.
Product Market Expansion
ArtifactsProduct Requirements Document (PRD) Template
Template for creation of a Product Requirements Document (PRD). PRDs should follow the creation of a Market Requirements Document. PRDs focus to the "how" -- outlining the capabilities and features of the product outlined in the MRD, whereas the MRD focuses on identification of the market opportunity and problem faced by various personas.
Customer Success
Case StudiesRemote Call Center Ops Best Practices: Insights from MidAmerica
Best practices and lessons learned from MidAmerica's move to a remote call center during COVID-19.