Featured Content
Sales & Marketing
Field GuideThinking at the Margin: Excel Template for Marginal CAC
Excel template to help you start measuring marginal customer acquisition cost (CAC).
Pricing
Case StudiesCase Study: Go-To-Market Strategy @ Comlinkdata
Case study on go-to-market strategy at Comlinkdata (CIT<>Playbook collaboration).
Add-Ons
ArtifactsWin the Deal – Recommended Resource, Dale Carnegie’s “How to Win Friends & Influence People”
A brief introduction and pitch on the recommended additional "Win the Deal" resource: "How to Win Friends & Influence People" by Dale Carnegie.
First90
ArtifactsCompany/People/Subject Matter Expert Directory
This spreadsheet lists out all of Alpine's portfolio companies (and their respective products/what they do), all leaders across the portfolio, and a list of subject matter experts across various Playbook levers. Use it to make connections across our portfolio.
PeopleFirst Leadership
ArtifactsPeopleFirst Leadership Program: Manager Training Offerings Info Sheet
Information on the various manager training modules we offer and pricing for each!
Product Market Expansion
ArtifactsProduct Requirements Document (PRD) Template
Template for creation of a Product Requirements Document (PRD). PRDs should follow the creation of a Market Requirements Document. PRDs focus to the "how" -- outlining the capabilities and features of the product outlined in the MRD, whereas the MRD focuses on identification of the market opportunity and problem faced by various personas.
Customer Success
Case StudiesRemote Call Center Ops Best Practices: Insights from MidAmerica
Best practices and lessons learned from MidAmerica's move to a remote call center during COVID-19.