Excel template to help you start measuring marginal customer acquisition cost (CAC).
Case study on go-to-market strategy at Comlinkdata (CIT<>Playbook collaboration).
A brief introduction and pitch on the recommended additional "Win the Deal" resource: "How to Win Friends & Influence People" by Dale Carnegie.
This spreadsheet lists out all of Alpine's portfolio companies (and their respective products/what they do), all leaders across the portfolio, and a list of subject matter experts across various Playbook levers. Use it to make connections across our portfolio.
Information on the various manager training modules we offer and pricing for each!
Template for creation of a Product Requirements Document (PRD). PRDs should follow the creation of a Market Requirements Document. PRDs focus to the "how" -- outlining the capabilities and features of the product outlined in the MRD, whereas the MRD focuses on identification of the market opportunity and problem faced by various personas.
Best practices and lessons learned from MidAmerica's move to a remote call center during COVID-19.