Growing. Together.

Learning from the exceptional business-builders who are among us and have come before us is how we roll. We call this standing on the shoulders of giants, and have dedicated AlpinePlaybook.com to harnessing & curating their collective wisdom on what matters most in building enduring, purpose-driven companies.

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Sales & Marketing

Company/People/Subject Matter Expert Directory

This spreadsheet lists out all of Alpine's portfolio companies (and their respective products/what they do), all leaders across the portfolio, and a list of subject matter experts across various Playbook levers. Use it to make connections across our portfolio.

Pricing

Field Guide

Price Increase Best Practices

Ian Clark's Price Increase Best Practices.

Add-Ons

Podcasts

2: Add-On Insights – Cullen Knights

First90

Podcasts

The First 90 Days: How You Show Up and Integrate Yourself into a New Company with Connor McCarthy

PeopleFirst Leadership

Field Guide

Discover Your Life Purpose in 70 Minutes

A mini workshop to help you articulate a life purpose statement.

Product Market Expansion

Artifacts

Product Requirements Document (PRD) Template

Template for creation of a Product Requirements Document (PRD). PRDs should follow the creation of a Market Requirements Document. PRDs focus to the "how" -- outlining the capabilities and features of the product outlined in the MRD, whereas the MRD focuses on identification of the market opportunity and problem faced by various personas.

Customer Success

Video

Customer Success – Mapping the Journey Video

Nils Vinje - a customer success guru - took CITs through an interactive workshop to map out their customer journeys. Use the Mapping the Journey Worksheets as you watch this video.